Privacy Policy

PRIVACY POLICY

Last updated: 1 July 2026

Seater Ltd is committed to protecting your personal information and being transparent about how we collect, use, and store it. This Privacy Policy explains what data we collect, why we collect it, how we use it, and your rights in relation to it. By using our website (seater.co) or purchasing our products and services, you agree to the terms set out in this policy.

1. WHO WE ARE

Seater Ltd is a company registered in England and Wales. Our registered address is 12 Broadwick Street, Soho, London, W1F 8HW, United Kingdom. For any privacy-related questions or requests, contact us at hello@seater.co or by phone on +44 20 7123 4567.

2. WHAT INFORMATION WE COLLECT

Information you provide directly
When you place an order, book a showroom visit, request leather swatches, apply for a trade account, contact our team, or sign up to our mailing list, you may provide us with: your full name, email address, phone number, delivery and billing address, company name and role (for trade enquiries), project details and spatial information shared during consultations, and payment information processed securely via our payment provider. We do not store full card details.

Information collected automatically
When you visit our website, we automatically collect certain technical information including your IP address, browser type and version, device type and operating system, pages visited and time spent on them, referring URLs, and interaction data. This information is collected via cookies and similar tracking technologies.

Information from third parties
We may receive information about you from third-party services including payment processors, delivery and logistics partners, and marketing platforms, where you have consented to that data being shared with us.

3. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes: to process and fulfil orders including bespoke and custom chair commissions; to arrange and coordinate showroom visits, swatch deliveries, and white-glove delivery appointments; to communicate with you about your order, project, or enquiry; to manage trade accounts and designer partnerships; to send marketing communications where you have opted in; to improve our website, products, and customer experience through analytics; and to comply with our legal obligations including fraud prevention, financial record-keeping, and applicable consumer law.

The legal bases we rely on under UK GDPR are contract performance for processing your order and delivering our service; legitimate interests for website analytics, business development, and trade relationship management; consent for marketing communications and non-essential cookies; and legal obligation for compliance with applicable law and regulation.

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal data to any third party. We share your information only where necessary to operate our business and fulfil our obligations to you. This includes: payment processors such as Stripe who handle transactions securely under their own privacy and security standards; delivery and logistics partners including specialist furniture freight companies who require your address and contact details to complete delivery; email and marketing platforms used to send communications you have requested; analytics providers who help us understand how our website is used, operating under data processing agreements; and legal or regulatory authorities where we are required to disclose information by law.

All third-party partners we engage are contractually required to handle your data in accordance with applicable UK data protection law and to use it only for the purposes for which it was shared.

5. HOW LONG WE KEEP YOUR DATA

We retain your personal data only for as long as necessary for the purposes for which it was collected. Order, transaction, and commission records are retained for seven years in line with UK financial and tax regulations. Showroom visit records and consultation notes are retained for three years to support follow-up and repeat enquiries. Trade account information is retained for the duration of the account relationship and for two years thereafter. Marketing preferences and mailing list data are retained until you unsubscribe or withdraw consent. Website analytics data is held in aggregated, anonymised form and retained for up to 26 months.

6. COOKIES

Our website uses cookies to operate essential site functions, remember your preferences, and analyse how the site is used. We use the following categories of cookies: essential cookies which are required for the website to function and cannot be disabled; preference cookies which remember your settings and choices; and analytics cookies which help us understand visitor behaviour in aggregate form.

You can manage your cookie preferences at any time via the cookie consent banner on our website or through your browser settings. Disabling certain categories of cookies may affect how some parts of the website function. For full details of the cookies we use, please see our Cookie Policy.

7. YOUR RIGHTS UNDER UK GDPR

You have the following rights in relation to your personal data: the right to access a copy of the personal data we hold about you; the right to request correction of inaccurate or incomplete data; the right to request erasure of your data where we no longer have a lawful basis to hold it; the right to restrict processing in certain circumstances; the right to object to processing based on legitimate interests; the right to data portability where processing is carried out by automated means; and the right to withdraw consent at any time where our processing is based on consent.

To exercise any of these rights, please contact us at hello@seater.co. We will acknowledge your request within five working days and respond in full within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk.

8. SECURITY

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, accidental loss, alteration, or disclosure. Payment information is processed using industry-standard TLS encryption via our payment provider. Access to personal data within our organisation is restricted to those who need it to carry out their responsibilities. We review our security measures regularly and update them in line with best practice.

No method of transmission over the internet or electronic storage is entirely secure. While we take every reasonable precaution, we cannot guarantee the absolute security of data transmitted to or stored on our systems.

9. INTERNATIONAL DATA TRANSFERS

Seater Ltd is based in the United Kingdom. Where we transfer personal data outside the UK, for example to third-party service providers operating internationally, we ensure that appropriate safeguards are in place in accordance with UK data protection law. These safeguards may include the use of UK International Data Transfer Agreements, Standard Contractual Clauses, or transfers to countries with an adequacy decision from the UK Secretary of State.

10. CHILDREN

Our website, products, and services are not directed at children under the age of 16. We do not knowingly collect or process personal data from children. If you believe that a child has provided us with personal information without appropriate consent, please contact us at hello@seater.co and we will take prompt steps to delete that information.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, or legal obligations. The updated policy will be published on this page with a revised date at the top. Where changes are material, we will notify you by email or by displaying a prominent notice on our website. We encourage you to review this policy periodically to stay informed about how we protect your data.

12. CONTACT US

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us at: hello@seater.co or in writing at Seater Ltd, 12 Broadwick Street, Soho, London, W1F 8HW, United Kingdom. You may also call us on +44 20 7123 4567 during business hours, Monday to Friday 9am to 6pm.